Founded in 2019 by Alice Bruniera, softandwet is an Italian independent lingerie and swimwear brand and Alice's personal project, born from an ongoing journey through self discovery and building self confidence.

< softandwet finds comfort in simplicity while being luscious and desirable. It’s a caress to the female body and it embraces its delicate yet conscious femininity. My purpose is not to compromise either our tender or seductive side, while wearing something that has never felt so comfortable. I wish to us all to find freedom in our bodies and in any way we choose to celebrate them. >

Stay soft, Alice