Founded in 2019 by Alice Bruniera, softandwet is an Italian independent lingerie and swimwear brand. What started with a simple sewing machine and a vision became Alice's personal project, born from a journey of self-discovery and the building of self-confidence. Shortly it became her mission to create delicate pieces that will embrace the freedom that lies within women's skin. Today softandwet is more than a label – it is also a celebration of the female body and a way to reconnect with it.

softandwet finds comfort in simplicity while being luscious and desirable. It’s a caress to the female body and it embraces its delicate yet conscious femininity. My purpose is not to compromise either our tender or seductive side, while wearing something that has never felt so comfortable. I wish to us all to find freedom in our bodies and in any way we choose to celebrate them.